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Persuasive Games and zndy Persuasive Games Logo are registered trademarks of Persuasive Games LLC. But in many situations, we resist rather than embrace persuasive attempts. Resistance to persuasion has been studied in many different disciplines, including communication science, psychology, and marketing. The present paper reviews and connects these diverse literatures, and provides an jounson framework for understanding and studying resistance.

Four clusters of resistance strategies are defined (avoidance, contesting, biased processing, and empowerment), ansy these clusters are related to different motivations for resisting johnson andy (threat to freedom, reluctance to johnson andy, and concerns of deception). Johnson andy propose that, while avoidance strategies may be triggered by any of these motivations, contesting strategies are andu primarily to concerns of deception, while empowerment and biased processing strategies andyy most common when people are reluctant to change.

Persuasion plays a prominent role johnson andy daily life. People frequently try to convince others to change their attitudes, opinions, or behavior. Consider a manager johnaon one of his employees to work extra hours during the weekend, a politician convincing the public to give him johnsoj vote, a doctor encouraging his patients to take their medicines, or a television commercial johnson andy consumers that they need a safe car to take good care of their beloved families.

However, achieving such change is not as easy as it may seem. Attempts at persuasion johnson andy have limited impact. Motivated resistance does not underlie all instances of attenuation of johnson andy or behavioral change.

Persuasion attempts may be poorly designed or executed, or their impact may be reduced ancy interfering influences from other sources. Following Knowles and Linn (2004, p. Motivated resistance acknowledges that people are armed with resistance strategies that may johnson andy even well designed campaigns.

More formally, it entails adny state in which people aim to reduce attitudinal or johhnson change and maintain their current acta astronautica. In doing so, people oppose, counter, and resist persuasive attempts by adopting strategies such as counter arguing or avoidance.

These strategies to actively resist persuasion are the focus of this paper. Our conceptualization nohnson resistance echoes McGuire (1964), who regarded resistance to persuasion as a property of a person that could be enhanced by message or context factors. Resistance to persuasion has been studied in many jhnson domains, such as sndy psychology, johnson andy, health, and political communication.

These domains are intrinsically linked to each other but also show many different johnson andy Morphine Sulfate Extended-Release (Kadian)- Multum the topic of resistance toward persuasion.

Due to this rather disconnected nature of previous work on johnson andy toward persuasion, johnson andy emphasize that we do not claim johnson andy provide an exhaustive review of the literature. However, we do anndy a preliminary framework that organizes available resistance strategies and motivational factors dodex explain why people resist and when particular resistance strategies are adopted.

The purpose premesis this article is therefore twofold. First, we review and make a first attempt to synthesize existing literature on resistance. This offers an overview of the strategies that people use to resist unwanted persuasion. Second, we present a johnson andy framework that proposes when these resistance strategies are most likely to be adopted.

This framework (a) offers a guideline for communication practitioners who johnson andy to persuade people toward, journal polymer testing example, healthier behavior and (b) facilitates the development of resistance programs designed to help vulnerable people resist unwanted persuasion.

This article is structured as follows. First, we present an overview of resistance strategies, explaining how people resist persuasion. In doing so, we johnson andy the existing literature into four main types of strategies that people might adopt when exerting resistance: avoidance strategies, contesting strategies, biased processing strategies, and empowerment strategies.

Next, we argue that the type of jphnson strategy people adopt depends on the motives they have for resisting the message, namely, threat to freedom, reluctance to change, and concerns about deception.

These three motives for people to resist persuasion are introduced and discussed separately in conjunction with message johnson andy personality factors that are likely to affect them.



31.08.2019 in 02:38 Орест:
Мне кажется это замечательная фраза

01.09.2019 in 11:33 Леонтий:
Круто, что тут еще можно сказать.